Buying a New Car in 1950

 

Imagine you are an adult living in the year 1950. You hate to admit it, but that old 1939 Dodge is on its last wheels, so off you go to find a new automobile. The good news is that a new car in 1950 cost only between $1,500 and $2,200. The not-so-good news is that the average income in 1950 was approximately $3,300.

First, let's visit Dutro Motors on South Fifth Street. Perhaps you would like to purchase another Dodge: “Coming or Going... again this year THE BIG VALUE IS DODGE! NEW VALUE: New Lighting and design of the instrument panel! Wide landscape windshield...'knee-level' seats add to driving comfort, vision, and safety. NEW VALUE: New Dodge interiors give you generous head and leg room. Huge new rear 'picture window' for safer vision...gives a feeling of spaciousness. NEW VALUE: You'll be thrilled by the smoothness of Dodge Fluid Drive. No-shift Gyro-Matic is optional ...at a moderate extra cost.” (Zanesville News, 1-9-1950.)

Beginning on January 10^th, Bob Miller & Son on Putnam Avenue displayed the new DeSoto: “Here's the best-looking new car of them all! It's the new DeSoto, designed to give you more room, more comfort, more visibility, more safety, and more lasting satisfaction than any other car you've ever owned. Here's the car designed with YOU in mind.

“It lets you drive without shifting. It has a terrific high-compression engine, bigger–than–ever brakes, weatherproof ignition, and feather-light steering. Yet it is excitingly easy to buy and amazingly economical to operate.” (News, 1-9-'50.)

If you haven't yet made a choice, go see the “New Plymouth: (It is) packed with value... and ready to prove it. It's loaded with value - the biggest and best bargain your automobile dollar ever had a chance to buy! It's the new low-priced Plymouth - the car that looks and acts like the high-priced cars.

“In fact, this new car has important features that are not even found in many of the most expensive cars. The magic of Ignition Key starting...the performance of Plymouth's high-compression engine...the two-way safety of Safe-Guard Hydraulic Brakes and Safety-Rim Wheels...the solid comfort of the new Plymouth Air Pillow Ride.” (News, 1-15-'50.)

Do you want a car with some “getup and go?” Then see the new “Rocket” Oldsmobile at the Modern Motor Company on South Sixth Street: “FUTURAMIC '98' ...Now ...all new...the most magnificent Oldsmobile of all! Styling that adds sparkling new distinction to 'Rocket' Engine action! And just as thrilling is the Futuramic 98's luxurious interior! Remarkable new room and comfort - new slim, contoured steering wheel - new one-piece windshield and wider rear window! And to point up 'Rocket' smoothness – the '98' Oldsmobile offers new velvet-surging Whirlaway Hydra-Matic Drive!” (News, 1-18-'50.)

At the Witchie Buick Company on West Main Street, potential buyers were told about the “Hottest engine news of 1950: Call it if you will the biggest power-story of the year. Call it another triumph in Buick's long history of coming up with car performance beyond compare.

“...you'll be riding behind a power plant that is not only new but a major sensation of the 1950 season. You'll be commanding the very latest word in valve - in - head power - the newest accomplishment of the organization with the country's longest stretch of experience in this engine design.” (News, 1-20-'50).

The new Cadillac also had a new and improved engine: “Cadillac's great new high-compression engine is even smoother; it is actually quicker in acceleration; and it runs so quietly that only the indicators reveal when it is in action. It is simply wonderful to drive.

“And – difficult as this will be for owners of 1949 Cadillacs to believe – the 1950 cars are even more economical to operate. Gasoline mileage really approaches that of the smaller, lowest–priced cars. It is no less amazing that cars so big and luxurious should run so far on a gallon of gasoline.” (News, 2-18-'50).

In 1950, one could buy a new Mercury for $1,952: “When you compare them all, it's plain to see which car gives you the most for your money. It's the Mercury for 1950! For Mercury's new low starting price now brings you the better – than – ever new car buy!

“And it's miles ahead in value, too. Big! Beautiful! Roomy! Better in styling – with new 'Customized' interiors! Better – in comfort – with 'Lounge Rest' foam–rubber cushioned seats! Better in economy – with 'Econ – O – Miser' carburetion!” (News, 2-9-'50).

The 1950 Hudsons featured the new “step–down” ride: “Today's the day! The day to see the gorgeous Hudsons for 1950 that bring you a fresh motoring experience – 'The Step–Down Ride' - at sensational lower prices on every Super and Custom Commodore model. This is the ride that cradles you in the lowest–built car of them all!

“You instantly see that these new Hudsons have the lowest center of gravity in any American automobile – and as a result, you know instinctively, as you view them, that they hug the road more tenaciously and are therefore America's best–riding, safest cars!” (News, 2-12-'50).

According to an ad from the Swingle Motor Company on South 6^th Street, the 1950 Pontiac Catalina was “The Most Beautiful Pontiac Ever Built! It's the wonderfully good-looking new Pontiac Catalina – a car that combines the dashing grace of a convertible with the safety and convenience of an all–steel Body by Fisher.

“The new Pontiac Catalina is a sparkling car – and even better, it's a Pontiac, through and through! That means you will enjoy miles and miles of Pontiac's superb performance, and all of Pontiac's long–range economy.” (News, 2-14-'50).

One could purchase the Statesman Super 2–door Sedan Nash for $1758. The fancier model, the Ambassador Super 2–door Sedan, went for $2,089: “Want to sample the finest thing in engines? Drive the 1950 Nash Ambassador, and let it do its own boasting! If there's a better performer on the road today, the record books don't show it! Now you can have the last word in automatic driving – Hydra – Matic Drive with exclusive Selecto – Lift Starting.” (News, 2-15-'50).

You will save on fuel by purchasing the 1950 Ford: “You save up to 15% in gas with Ford Automatic Overdrive. Only Ford in its field offers you this money–saving feature. And only Ford brings you a V–8 engine (now hushed to a whisper) for hundreds less than most 'Sixes.'

“Ford Automatic Overdrive cuts your engine revolutions 30%. That means your engine can loaf along at 35 m.p.h. when your Ford is doing 50! And that means less wear on your engine, less wear on you.” (News, 2-15-'50).

After picking your new 1950 automobile, I suggest you stock up on road maps from your gasoline station, for the GPS was not invented until several decades later. Moreover, drive carefully because seatbelts were not standard equipment at that time. Happy motoring!